Fall’s Fantasy Handbags Are A Dream Come True

Photographer: Michelle Groskopf

As the creative director for this project, I wanted to craft a campaign that celebrated bold women and the transformative power of design. From initial mood boards to casting the dynamic personalities who brought this vision to life, I ensured every element of the project reflected the spirit of escapism. This campaign is not just about fashion; it’s about empowering individuals to embrace their flair, reject the mundane, and live life as a bold, beautiful expression of self.